Task-Based Competitor Benchmarking
How does your site stack up against it's key competitors?
Task-based benchmarking evaluates user performance on specific tasks through real-time verbal feedback or granular quantitative metrics collected immediately post-task.​
Scroll down below the next section to compare the Qualitative and Quantitative approaches!
This sample Leaderboard illustrates how airlines compare based on key usability metrics, highlighting who's leading, who's falling behind, and where 'your' site stands against competitors.
(Note: Data is for demonstration purposes only.)
A Qualitative or Quantitative approach can be used depending on your needs
Quantitative
Benchmarking
Best For
Understanding where you stand in the race against your key competitors
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Methodology
Participants complete a specified task on your site/product then provide detailed ratings tailored to your business.​​
Sample Size
100 participants per competitor
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Key Deliverables
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✅ Overview Heatmap – A summary of average or ‘Top 2 Box’ ratings across key metrics.
✅ Leaderboard Ranking – A clear ranking system to visualize your position against competitors.
✅ Comparative Analysis – Identification of strengths, weaknesses, and opportunities for differentiation.
✅ Actionable Recommendations – Specific usability improvements to enhance customer experience.
Qualitative
Benchmarking
Best for
Detailed insights into user behaviour and pain-points
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Method
Participants complete a specified task on your site/product sharing real-time feedback as they do so.
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​​​​​​Sample Size
10-15 participants per competitor
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Key Deliverables
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✅ Competitor Insights Summary – A comprehensive analysis of each competitor's strengths and weaknesses.
✅ Best Practices & Pitfalls – Key takeaways on what works well and what to avoid based on competitor experiences.
✅ Actionable Recommendations – Targeted usability improvements to enhance customer satisfaction and engagement.
Benefits of the task-based approach over traditional survey based benchmarking
With 7+ years of experience in Task-based UX benchmarking, I’ve helped optimize user flows for brands such as Comparethemarket and Aer Lingus
